Lalli Jonsson is an accomplished visual story teller and lifestyle film director. His varied commercial and other format work tends to centre around family life and he's just as comfortable shooting people and food as he is shooting kittens and cars which can be seen in his spots for Male Cancer Awareness, B&Q, Dettol, Ikea, Whiskas and Asda to mention just a few. He's a keen sailor and passionate photographer. Lalli is co-founder of Republik.